Visual Communication on UC TATI Logo

Abstract

Visual communication is communication applied in the language of visual communication by processing graphic design elements consisting of symbols, letters, colors, compositions, and design displays. In this study, the researcher focus on the visual design of an industrial logo, namely the UC TATI logo. The study of media language in understanding the context of semiotic knowledge is critical since communication is a crucial component in channeling media information and serves as a process of generating meaning. Semiotic definition (theory of signs) is the science of logos or symbols. It visually conveys a visual message that displays a sign or symbol everyone can easily interpret as the recipient of the message or information. Semiotic analysis in this study is done through taxonomic analysis (classification), based on a focus on one of the domains that will be the object of analysis. This study found that selecting a logo for the industry can create and have a substantial impact on society. The positive image created in the industry through visual identity, namely the logo, can contribute to the industry itself and positively impact the image of the education industry.